1. Website Audit and Optimisation
After thorough analysis of the domain ptandme.net.au, we diagnosed that the speed was poor, the landing page experience was not enticing, and content was not relevant enough thus affecting quality score. The team revamped the website including tracking important conversion actions such as form fill-outs, click-to-call links and button clicks.
2. Keyword Selection
This is an extremely important step in terms of maximising the potential results of a campaign. Careful and accurate selection of keywords was done through Google’s Keyword planner. We selected highly competitive terms to ensure traffic from all across Brisbane. In total, we selected 20+ keywords for their PPC Campaign.
3. Campaign Structuring
Ad groups were made based on the selected keywords as well as the text ad copies. This was done to fortify the effectiveness of the campaign by achieving high ad relevance. Even though the selected keywords are highly competitive, there was no need to bid high in order to win a good position on the first page. Daily monitoring was done, each irrelevant keywords are excluded immediately.