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Google Adwords

Be seen on Google with our tailored pay-per-click advertising solutions. Our aim is to ensure your products and services are visible to the right customers, at the right time, in the right location. Google Adwords can play a critical role in your Digital Marketing campaign.

Highly Targeted, Measurable Lead Generation.

Google Adwords Search, Display and Re-Marketing Campaigns are very powerful, targeted online advertising tools for use by all business types and sizes to drive sales. Use research, establish, launch, optimise and manage your Google advertising campaign. Our goal is to ensure the best return on investment for your Pay Per Click budget and to generate a high quantity of quality leads for your business.

Google Adwords Campaign

Because your business is unique, our Google Adwords Search, Display and Re-Marketing Services are tailored to meet your exact requirements. We are not a one-size-fits-all Adwords agency. By taking the time to understand your businesses goals and careful planning in-conjunction with you, we’ll deliver exactly the campaign you want.

As standard practice all our campaigns include;

Month 1
  • Briefing
  • Competitor review
  • Campaign audit of previous Google ads (if applicable)
  • Keyword research
  • Landing page review
  • Account setup
  • Campaigns setup, ad group, keywords setup
  • Bid management
  • Ad copy creation
  • Conversion tracking setup
  • Reporting Setup
Month 2
  •  Bid adjustment and optimization
  • Search term review
  • Negative keywords expansion
  • PPC budget optimization
  • Ad copy editing
  • Device targeting optimization
  • Geo targeting optimisation
  • CTR Improvement
  • Conversion optimization
  • Monthly report
Month 3 Onwards
  • Bid adjustment and optimization
  • Search term review
  • RLSA creation
  • New keyword discovery
  • PPC budget and reach optimization
  • Ad copy testing and editing
  • Landing page optimization
  • Device targeting optimization
  • Geo targeting optimisation
  • CTR Improvement
  • Conversion optimization
  • Monthly report

Ready to get started?

What Google Adwords Campaign is right for you

Google Search Campaign

Do you want your business to be found quickly and easily when someone is searching for products or services you offer? Then a Google Search Campaign will be perfect for your business. With easy, manageable budget settings, you choose how much you want to spend each day to attract new business leads.

Google Display Campaign

Perfect for building your brand awareness, we’ll use highly targeted, clever advertising artwork and imagery to attract and tempt prospective customers to learn more about your business’s products and services. This can be a highly efficient and cost effective way to generate new business.

How We Helped PT&ME

PT&ME is an “at location” (home & office) personal training service, based in Brisbane, Queensland.

They are focused on individuals willing to invest in their health and business owners willing to invest in their staff productivity; PT&ME offers a unique, specialised at home and premise, tailored health and fitness program designed to meet the specific health, fitness, lifestyle and productivity improvement goals.

The Brief

The Owner/Operator came to Juice Marketing wanting to increase website traffic and brand recognition. This included aquiring online enquiries, keeping ads on the first page within the top 3 positions and maintaining a sweet spot for Cost Per Click (CPC), Cost Per Aquisition (CPA) and Conversion Rate.

The Action Plan

1. Website Audit and Optimisation
After thorough analysis of the domain ptandme.net.au, we diagnosed that the speed was poor, the landing page experience was not enticing, and content was not relevant enough thus affecting quality score. The team revamped the website including tracking important conversion actions such as form fill-outs, click-to-call links and button clicks.

2. Keyword Selection
This is an extremely important step in terms of maximising the potential results of a campaign. Careful and accurate selection of keywords was done through Google’s Keyword planner. We selected highly competitive terms to ensure traffic from all across Brisbane. In total, we selected 20+ keywords for their PPC Campaign.

3. Campaign Structuring
Ad groups were made based on the selected keywords as well as the text ad copies. This was done to fortify the effectiveness of the campaign by achieving high ad relevance. Even though the selected keywords are highly competitive, there was no need to bid high in order to win a good position on the first page. Daily monitoring was done, each irrelevant keywords are excluded immediately.

The Results

  • 93% of the target keywords are averaging 2nd position
  • PT&ME website traffic (through search ads alone) increased by 2,600%
  • Online enquiries increased by 349%
  • Juice Marketing have drastically improved the PT&ME brand among competitors.
  • PT&ME have run out of personal trainers due to popular demand.
  • CTR of targeted keywords are averaging 2.26% on a monthly basis
  • On a monthly basis, Average CPC is at $2.27; CPA is at $16.92 and Conv. rate is at 13.44%
  • Continual paid traffic growth (See below. Note: The PPC campaign was paused from Nov-Dec due to high volume and lack of trainers)
Juice Marketing Performance Graph Relating To PT&ME Google Adwords Results
  • Continual conversion growth (See below. Note: Similar to above, the campaign was paused from Nov-Dec due to high volume and lack of trainers)
Juice Marketing Performance Graph Relating To PT&ME Google Adwords Goal Completion Results

“The team at Juice Marketing completely understand our audience, producing fun and engaging content. They are a fantastic extension to our team and I couldn’t recommend them more highly.”

Jake Mollenhauer

Owner/Operator - PT&ME

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Google Rating

5.0

Based on 18 Reviews

Jai Napper
Jai Napper
03:40 03 Apr 19
Brett and the team have been extremely professional in tailoring a complete turnkey marketing strategy to suit my business model. Once I made the commit with Juice Marketing it was as if we were one team moving forward. They are exceptional at working to deadlines, delivering a high level of service, executing accordingly and achieving the right results. I'm looking forward to continuing a very successful business relationship.
Goop Gang
Goop Gang
02:26 25 Mar 19
Juice are so friendly and accommodating! They help you every step along the way to understand the business side of things. So you don’t just grow with more customers but grow as your understanding on how to generate leads. The graphic department and page development is second to none! Love the girls!Annika Martyn
Mark Casey
Mark Casey
06:09 26 Feb 19
The entire team at Juice Marketing were outstanding to work with. As we were starting our business from scratch, Brendan and the team were instrumental across many areas of setting up the appropriate marketing base to ensure long term success. Brendan was the one who thought of our business name Ultimate Bowls Championship and created a fantastic logo that has been extremely popular. Their office and staff are friendly and always willing to help.
Danielle Osborne
Danielle Osborne
06:05 22 Feb 19
Brendan and the team will go above and beyond to ensure your own personal needs and requirements are met. The time and attention they give each and every one one of their customers is incredible. From developing marketing strategies to re-designing our website, the quality and detail they put into your product is phenomenal! I have personally worked closely with Brendan in the sales aspect of our business and he has instilled so much knowledge and confidence in me in such a short amount of time. He goes above and beyond to ensure I get the most out of our meetings and he is an absolute pleasure to work with. I would recommend Juice Marketing to anyone looking for assistance in any aspect of marketing - I only wish I had found them sooner! Thanks guys =)
Kara Roberts
Kara Roberts
01:13 22 Feb 19
We have been using Juice Marketing for 4 years now and their team are second to none! They have a unique ability to align sales and marketing efforts by working across and deeply understanding both disciplines. This is a rare, yet extremely valuable quality in a Marketing Services Agency. From their business and strategic insights to their branding and creative solutions, they are the ultimate marketing partner. Highly recommend.
J P
J P
23:54 14 Feb 19
Juice Marketing isn't your average marketing company. They have a fantastic team of in house designers and programmers to answer your questions on the spot. They have clear communication and for those who are not technical savvy, this is a must. These are just some of the benefits that this team offers. Their planning and implementation process is outstanding and I have to say the strategy sessions with Brett is by far my favorite part of the process. Highly recommend!
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